Press release
'LIVE THE CITY' WITH ISLAND CRUISES 23 Jun 08
Island Cruises, the relaxed, friendly and informal cruise line are soon to be trialling a totally unique new shore excursion - 'The Live The City Experience' - to enable guests to make the most of their time at their favourite ports of call.
This experience enables Island Cruises guests the opportunity to combine sightseeing and entertainment in a unique format that culminates in an interactive quiz finale with the opportunity to win prizes.
How it works: Guests who choose to take part will be provided with a 'Live the City' destination pack which includes a detailed guidebook, map with illustrated route and a pen. The guidebook leads the guests around the city providing fascinating facts about the sights and also treasure hunt clues to solve en route. Once back on the ships, guests will be able to see how many clues they've solved correctly in the Live The City quiz on special interactive screens. The three top scorers over the trial period will each win a great prize. The experience is perfect for people who enjoy exploring at their own pace but want a little guidance to make sure they visit the best parts of the city during their visit.
Ben Green, Product Development Manager - Island Cruises, 'I am very excited about this new initiative, and am sure this trial will be a success. I believe our guests will really enjoy the mix of sightseeing, discovery, and entertainment offered by the Live The City experience.'
The Live The City experience is being trialled aboard both ships in the port of Barcelona from July and a whole day's fun is available for just £25 per pack.
- ENDS -
23rd June 2008
For further press information contact Claire Headicar on 01273 627843 or via claire.headicar@islandcruises.com
Media Enquiries
For all other enquiries please call us on 0161 772 8601
Claire Headicar
PR Manager - Island Cruises
Tel: 01273 627843
Fax: 01273 627800
claire.headicar@islandcruises.com
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